Blog
Blog
Breakdowns, guides and notes on development, AI automation and paid advertising.
While everyone buries SEO over AI, online stores are barely affected
AI answers take traffic from informational sites but barely touch product queries. Why an online store shouldn’t panic yet, and what to strengthen instead.
Read →First search learned to answer on its own. Now ads are let into those answers
Google is testing ads right inside AI search answers. What it means for SEO and paid search, and why you now need both to land in the answer and to buy space in it.
Read →A beautiful site that the search engine sees as blank. How that happens
A site on a trendy frontend can open as a blank page for a search engine. Why server-side rendering beats client-side for SEO — without the technical jargon.
Read →Advertising has moved into messengers. And it launches from the same ad account
Yandex opened up launching ad posts in Max and Telegram straight from Direct. What the format is, who it suits, and how it differs from ordinary search ads.
Read →The task used to take a week. Let us trace where five days went
Using a typical task, we show what AI-assisted development looks like from the inside: where the speedup really is manifold, and where the last 20% AI does not close.
Read →A Bitrix site that has run for five years untouched. That is not an achievement
An old Bitrix site «still works» — but a CMS left un-updated piles up vulnerabilities, slowdowns, and the risk it can no longer be fixed. When to update, when to rebuild.
Read →Your sales team talks to customers for hours. Nobody listens to those hours
Reps make dozens of calls a day, but the recordings sit unheard. How AI turns calls into text, checks scripts, fills the CRM, and shows where deals fall apart.
Read →A chatbot answered questions. An AI agent does the work
A chatbot answers questions; an AI agent gets things done — opens the CRM, files the request, checks the details. What agentic AI actually is and where a business really needs it.
Read →Ads stopped obeying keywords. And that is mostly for the better
Direct and Google are no longer about keywords but about profit data. How autotargeting thinks, what to feed it, and where it will calmly burn your budget.
Read →Search learned to answer on its own — and stopped sending people to sites
AI Overviews, chat answers and neural search reply without sending anyone to a site. What SEO means now and how to get cited by the model.
Read →Why AI in 1C goes straight for the oldest configurations
AI changes 1C development where you least expect it. Why neural nets help most on decade-old configurations — and where you must not trust them.
Read →Yandex Direct or Google Ads for the CIS market
Specifics instead of it depends: where leads are cheaper in the CIS, what a store versus a service should pick, and when choosing one is a mistake.
Read →An integration is now like an email: why you overpay for what AI does in an hour
Connecting a form to your CRM or pushing orders to Telegram is now about as easy as writing an email. Where integration got simple and overpaying stops.
Read →How to exclude Display and mobile apps from Performance Max
PMax decides where to put your budget and happily pours it into apps and the Display network. This is what you can actually turn off to regain control.
Read →How much does an online store cost to build in 2026
What makes up the price of an online store, where you can save without losing quality, and why AI-assisted development lowers the bill, not the quality.
Read →Migrating from Performance Max to Standard Shopping
Performance Max is convenient but hides where your budget goes. When it makes sense to move back to Standard Shopping, and how, without losing conversions.
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