Blog
Blog
Breakdowns, guides and notes on development, AI automation and paid advertising.
An integration is now like an email: why you overpay for what AI does in an hour
Connecting a form to your CRM or pushing orders to Telegram is now about as easy as writing an email. Where integration got simple and overpaying stops.
Read →How to exclude Display and mobile apps from Performance Max
PMax decides where to put your budget and happily pours it into apps and the Display network. This is what you can actually turn off to regain control.
Read →How much does an online store cost to build in 2026
What makes up the price of an online store, where you can save without losing quality, and why AI-assisted development lowers the bill, not the quality.
Read →Migrating from Performance Max to Standard Shopping
Performance Max is convenient but hides where your budget goes. When it makes sense to move back to Standard Shopping, and how, without losing conversions.
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