Sites & web apps
Landing pages, corporate sites, online stores, portals and admin panels. On 1C-Bitrix, WordPress or a custom framework, from a simple storefront to a high-load service.
1C-BitrixWordPressReactNext.js
spec sheet · 4x.by · rev. 2026
Web & app development, AI automation and advertising. Multiplied, not inflated.
We are engineers and marketers with production experience. AI handles the routine; we invest the time in architecture, business and results. We do three things: build software, automate operations and bring in customers.
× speed
AI-assisted dev
× efficiency
process automation
× sales
paid advertising
manifesto · why we do this
A different world of development: no hundreds of thousands, no projects dragging on for years.
We came together as a team of specialists — each grew for years in their field inside large companies: development and integrations, paid advertising for leading CIS and US e-commerce, SEO, business analysis. First we brought AI into our own processes and saw how much it changes speed and cost. Now we do the same for others: fast, transparent and with no lock-in to a contractor.
01
Real-world budgetsBudgets a business can afford, not a corporation. You pay for results, not inflated hours.
02
Weeks, not yearsLaunch in 1–2 weeks. AI removes the routine; we don't stretch projects to pad the estimate.
03
Full transparencyDocumentation, code and access stay with you. You always see what was done and why.
04
Senior specialistsExperienced engineers make the calls; AI speeds up what repeats. Quality is held by review, not by hours.
01
Web & app development
× speedMobile apps
iOS and Android apps: cross-platform for speed and budget, or native where it actually matters.
React NativeFlutterSwiftKotlin
Software & integrations
Backend, APIs, automation, parsers. We connect your site to 1C, CRM, payment and inventory systems so data moves on its own.
1С (OData)Bitrix24LaravelPython
CMS
1C-BitrixWordPressMagento 2
Frontend
ReactNext.jsVueTailwind
Backend
Node.jsPHPLaravelPython
Mobile
React NativeFlutterSwiftKotlin
Data & Infra
PostgreSQLMySQLRedisDocker1СREST / GraphQL
02
AI business automation
× efficiencyWe plug AI into the processes where people burn hours on routine. Not a chatbot for show, but tools that actually take load off sales, support and finance and turn data into decisions.
// crm
AI inside your CRM
An assistant in your CRM: deal summaries, rep prompts, auto-filled fields and next-step suggestions.
// calls
Call analytics
Calls transcribed to text, scored against your script, tagged and sentiment-checked. Every call reviewed without manual listening.
// quality
Quality scoring
AI rates how reps handle clients: script adherence, stop-words, missed deals. Objective, on every conversation.
// analytics
Sales analytics
Dashboards across funnel, sources and reps. Revenue forecasts and bottleneck alerts, not spreadsheets for their own sake.
// knowledge
Product knowledge base
AI knows your catalog, prices and specs and answers from it, to clients and reps alike. Fewer mistakes, faster replies.
// chat
Online consultants
Bots on the site, Telegram and WhatsApp that answer to the point 24/7 and hand off to a human when needed.
// finance
Finance & documents
Auto-reconciliation, invoice and quote generation, receivables control, scheduled reports without manual crunching.
// leads
24/7 lead handling
Every lead is qualified, routed to the right rep and answered instantly, any time, even at night.
// internal
Internal assistants
Search across company docs, assistants for staff, automation of routine tasks and correspondence.
// already deployed setups like this with Bitrix24, 1C and speech analytics on calls
03
Paid advertising
× salesWe set up and run paid traffic where it pays off. Google Ads, Yandex Direct and Bing, CIS and US markets, in two languages. We don't burn budget on impressions; we drive leads and sales.
Google Ads
search · shopping · pmax
Яндекс Директ
search · network · product
Bing / Microsoft
US · english-speaking traffic
// experience
Years of work and dozens of projects across niches: e-commerce and online stores, building materials and home goods, services, B2B, niche and complex products. We run bilingual campaigns across CIS and the US at once, working with Google Shopping and Merchant Center, product feeds, remarketing and full-funnel analytics.
We know ads beyond the dashboard: feeds, bidding, attribution, placement and negative-keyword cleanup. We understand where leads actually come from instead of trusting the platform's pretty automated reports.
Search & ShoppingYandex campaignsMerchant CenterProduct feedsRemarketingEnd-to-end analyticsA/B testingNegatives & placements
Payment models
FEE / H
Hourly
Pay for actual hours worked with transparent time tracking. Handy at the start and for one-off tasks.
%
% of orders
A percentage of the orders the ads bring in. We're invested in sales, not in spent budget.
H + %
Hybrid
A small hourly fee plus a percentage of orders. Balance of stability for us and motivation on results.
04
SEO
× organicOrganic traffic that brings in leads for years with no cost per click. We do SEO like engineers: technical foundation and site structure first, then semantics and content for real demand. The track is led by a senior, and pairing it with paid ads and analytics shows the whole traffic picture.
Technical SEO
Speed, indexing, clean structure and markup. We fix what blocks ranking at the code level, not cosmetically. Core Web Vitals, clean URLs, sitemap, hreflang, Schema.org.
Core Web VitalsТехаудитSchema.orgИндексация
Semantics & content
We build the semantic core, cluster queries and create landing pages for real demand. Content that ranks and sells, not filler for word count.
Семантическое ядроКластерыПосадочныеКонтент
Commercial promotion
Promotion for online stores and services: product pages, filters, categories, geo-targeting. We grow organic traffic and leads, not rankings for their own sake.
E-commerce SEOКатегории и фильтрыЛокальное SEOСсылки
Semantic coreTechnical auditCore Web VitalsContent for queriesInternal linkingLink profileLocal SEORankings & traffic analytics
// technical SEO, semantics and content, commercial promotion for online stores
05
Cases
× outcomesBehind the team are projects for leading CIS and US e-commerce and dozens of tasks for private businesses across niches. Some are under NDA, so these are generalised — we'll share real names, numbers and accounts on a call.
CASE.01 / 1С · OData
Production tracking app
A system for a door factory: pulls orders from 1C over OData and shows statuses, stages and production deadlines in real time. The shop floor sees the plan, the manager sees readiness.
→ orders and statuses in one screen, no manual spreadsheets
CASE.02 / parsing
Competitor monitoring
An automated parser of competitors' prices, stock and reviews. It collects data on a schedule and sends reports: who raised prices, who ran out of stock, what people write in reviews.
→ reports to Telegram and email, react to the market in hours
CASE.03 / ecommerce
Store integrated with 1C
A full e-commerce build: catalog, payments, delivery, customer account. Stock, prices and orders sync with 1C, and product feeds flow into Google Shopping automatically.
→ a store that updates itself from the accounting system
CASE.04 / web
Product configurator
The customer builds a product by parameters: size, color, material, hardware, and instantly sees the price and the look. The finished configuration goes into the order and into production with no manager.
→ fewer ordering mistakes, less work for managers
CASE.05 / Google · US
Ads for a US retailer
Ran Google Ads for a US door retailer: rebuilt campaigns from Performance Max to Standard Shopping, fixed six product feeds and cleaned up Merchant Center. Leads come through calls and forms.
→ cost per lead well below the niche average
CASE.06 / AI · speech
AI call analytics
Connected call transcription and analysis to Bitrix24: every conversation is turned into text, scored against the script and tagged. The manager sees the team's quality without listening manually.
→ every call reviewed instead of spot checks
06
How the work is built
Vibecoding is not blind code generation and not magic. The engineer sets the architecture and makes the decisions; AI handles the routine: boilerplate modules, glue code, tests. The human owns what matters, the machine speeds up what repeats. What drops is hours spent, not quality.
01
Brief & architecture
We dig into the task and your business. We design the structure and stack before the first line of code, so we don't rewrite half the project later.
02
Prototype
We quickly assemble a working skeleton. You see a clickable result instead of a forty-page spec, and changes happen early, where they're cheap.
03
AI-assisted development
We write code together with AI tools. This is the main time saving: what takes a week by hand takes us a couple of days.
04
Engineer review
Every piece of code goes through a human: security, performance, readability. AI is never left unsupervised.
05
Docs & handover
We hand over the project with full documentation. Any developer can maintain it afterwards, not only us.
07
Team
It wasn't a job posting that brought us together, but shared experience: each of us grew for years as a specialist inside large companies and private projects. Not all-rounder juniors, but seniors who built processes, budgets and products themselves — and now amplify them with AI.
// founder
Founder · product & development
Project management and development (PHP, SQL, Python, Perl), CRM, CMS and telephony integrations. Formerly head of marketing and digitalization at large companies. Sees the project as both an engineer and a business.
// ads
Paid advertising
Vast experience and dozens of projects: leading CIS and US e-commerce plus private businesses across niches. Knows ads beyond the dashboard — feeds, bidding, attribution, funnel analytics.
// sales
Sales & product shaping
Has sold diverse products across the US and CIS and talks to people in a way that makes them buy — with conversion worth being proud of. He hears what the client actually needs and helps us shape the product around that demand and present it simply and clearly.
// seo
Head of SEO
Seasoned lead of organic growth: technical SEO, semantics, content and commercial promotion for online stores. Works for results in traffic and leads.
// frontend
Frontend & markup
Specialist in interfaces and markup: tidy storefronts, responsive layouts and accessibility. Makes fast-built things look and feel premium.
// pm
Project management & business analysis
A project manager from software companies and a business analyst. Turns a business goal into a clear spec and keeps deadlines, transparency and documentation.
// names, portfolios and roles for your project — on a call
08
Why us
Deep experience across several fields at once: development and integrations for CIS and US markets, AI automation on top of CRM and 1C, and paid advertising and SEO in e-commerce, B2B, services and niche products. Behind us are roles as heads of marketing, SEO and projects in large companies. We see the whole project: from code to lead to revenue.
// team
Engineers, not managers
We've written production code and run ads ourselves. We speak both code and business, with no broken-telephone in between.
// arch
We understand architecture
The project won't fall apart on the second feature or turn into a mess. We lay a foundation you can build on.
// biz
We think about your money
We don't overbuild where simpler works. We offer options, not a single invoice with no explanation.
// open
No lock-in
The code is yours, the stack is transparent, the docs are in your hands, the ad accounts are yours. You can leave any time.
09
Where the low price comes from
We don't dump prices or cut corners on quality. We just spend fewer hours: what a typical studio writes by hand, we assemble with AI several times faster, and quality is held by engineer review, not by hours logged. Fewer hours means a smaller bill, with no hidden lines in the estimate.
* the speed-up is for typical tasks and may differ on complex projects
2–3×
faster on typical tasks
below market
price for the same scope
0
hidden hours in the bill
10
You get more than code
Every project ships with documentation: how the architecture works, how to deploy, how to maintain and where everything lives. So you don't depend on one contractor and can hand the project to anyone.
[✓] Architecture and database diagram
[✓] Deployment instructions
[✓] API and integration docs
[✓] Maintenance and extension guide
[✓] Access and infrastructure map
[✓] Commented code, not black magic
11 · contact
Tell us about your project
Describe the task in a couple of lines and we'll come back with a timeline and price. Free and with no obligations.