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Google Shopping and product ads setup

Google Shopping is the most direct way to show products to people already searching for them. We set up product ads so every listing reaches the results with correct price, availability and attributes.

What is included

  • Merchant Center setup and cleanup.
  • Product feeds: building, fixing errors, optimizing attributes.
  • Standard Shopping and Performance Max — with control over where the budget goes.
  • Segmentation by product type and margin.
  • Product remarketing and end-to-end analytics.

Our experience

We have fixed feeds on large-catalog projects and cleaned up Merchant Center where half the products were disapproved. We know when it pays to move from Smart/PMax back to Standard Shopping and how to exclude unwanted placements.

Product ads are part of Google Ads; if you need a store ready for feeds from scratch, see turnkey online store.

Payment

Hourly, a percentage of orders, or a hybrid. Merchant Center and the ad account stay with you.

Frequently asked questions

What is needed to launch Google Shopping?

A Merchant Center account and a correct product feed. We set up both: build the feed, fix errors and connect it to the ad account.

My products are disapproved in Merchant Center — can you help?

Yes, that is a common task. We find the causes of disapprovals (attributes, prices, policy) and clean the feed so products are eligible to show.

Standard Shopping or Performance Max?

It depends on goals and control: PMax is convenient but hides where the budget goes. Sometimes moving back to Standard Shopping pays off — we assess case by case.

How is Shopping different from regular ads?

Shopping shows a product card with photo, price and name to people already searching for it. It is part of Google Ads; we run it separately or together with search.

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