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Google Ads setup and management

Google Ads is the main source of paid traffic for most projects in e-commerce, services and B2B. We set up and run campaigns so the budget goes into leads and sales, not into impressions and clicks without a result.

What we run in Google Ads

  • Search campaigns for commercial demand.
  • Google Shopping and product feeds via Merchant Center.
  • Performance Max with placement control and exclusions.
  • Remarketing and dynamic campaigns.
  • End-to-end analytics: you see which campaigns bring money.

How we work

We go deeper than the dashboard: feeds, bidding, attribution, placement and negative-keyword cleanup. We do not trust the platform’s pretty automated reports; we look at where leads actually come from. We run campaigns in two languages, for CIS and US markets.

For the US market we have a dedicated page — Google Ads for the US market, where we account for a different cost per click, competition and specifics. If you need not just Google but all paid traffic at once, see paid advertising.

Payment

Three models: hourly, a percentage of orders, or a hybrid. The ad accounts and access stay with you, and you can leave any time.

Frequently asked questions

What does running Google Ads include?

Search campaigns, Google Shopping and feeds via Merchant Center, Performance Max with placement control, remarketing and end-to-end analytics. We drive leads and sales, not impressions.

How is this different from paid advertising overall?

This page is about Google Ads specifically. If you need all paid traffic at once (Google, Yandex, Bing), see the paid advertising page where we run everything together.

What about the US market?

For the US we have a dedicated track that accounts for a different cost per click, competition and specifics — the "Google Ads for the US market" page.

How is payment structured?

Hourly, a percentage of orders, or a hybrid. The ad account and access stay with you.

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