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Yandex Direct advertising

Yandex Direct is the key paid-traffic platform for CIS and Russian-speaking markets. If your customers are in Russia, Belarus or the wider CIS, Direct often delivers cheaper leads there than Google.

What we run

  • Search campaigns for commercial demand.
  • Ad network (RSYA) placements with regular cleanup.
  • Product ads and smart campaigns.
  • Remarketing by audience segment.
  • End-to-end analytics from click to lead.

How we work

We know Direct beyond the dashboard: bid adjustments, negative keywords, cleaning weak ad-network placements, feeds and attribution. We figure out where leads actually come from instead of taking automation at its word.

Need both Google and Direct together? See paid advertising. We also run Google Ads separately.

Payment

Hourly, a percentage of orders, or a hybrid. The ad accounts and access stay with you.

Frequently asked questions

What does running Yandex Direct include?

Search campaigns, ad-network (RSYA) placements with cleanup, product ads and smart campaigns, remarketing and end-to-end funnel analytics from click to lead.

Direct or Google Ads — which to choose?

For CIS audiences Direct often delivers cheaper leads. Usually running both works best; we can set up each separately or everything together end to end.

Do you clean ad-network placements?

Yes, regularly: we turn off weak placements and junk traffic so the budget does not leak into impressions without a result.

How is payment structured?

Hourly, a percentage of orders, or a hybrid. The account and access stay with you.

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